Sunday, January 29, 2012
Post 5
Everyday, I see many forms of rhetoric. The most places I see them are on TV. One particular commercial I see is the Sun drop soda commercial where the guy takes a pop and then dances oddly the rest of the time because he is so pumped to have a sip of this new and exotic soda. It makes him want to get up and move! It is definitely meant to be humorous and is also meant to get people's attention. The audience has a lot of influence on making this commercial persuade. The target audience are males and females from the ages of 12-25. Also, they are middle class because they can afford to spend money on soda. If they don't have enough money, then they are most likely not spending it on soda. The commercial is aimed at young adults because the actors in the commercial are young and trying to make you laugh. They are trying to come at young kids at a viral video perspective. The point of the commercial is to persuade you to switch from Mountain Dew (which is a similar drink that dominates this target audience and market) to Sun Drop. There is and will always be a high demand for pop in general. Kids today are drinking more pop than water or any other healthy beverage, such as milk and orange juice. This means that there is a demand for Sun Drop. The constraints of this commercial could be that not everyone finds this type of humor in the commercial funny. A parent could be turned off of the product because it depicts raunchy dancing in its commercials. The song "Drop it like it's hot" can also turn the consumers off of their product. The song its self is vulgar and the dance moves with it just make it too sexy for some parents. I feel that no matter what, rhetoric will always persuade someone even if its not everyone. I personally find the commercial funny, but do not purchase the drink itself. It all depends on many other factors than just these 3.
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